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Advertising spending to decrease by end of 2012
BEIRUT: Advertising expenditures in Lebanon will decrease 9.8 percent by the end of 2012, according to a survey by industry leaders ArabAd magazine and Zenith Optimedia
Online advertising untapped in Lebanon
BEIRUT: A relatively low-speed Internet connection, a lack of expertise within the majority of advertising agencies and weak offerings by local websites are the major reasons behind the low interest ...
Lebanese billboards heading for another ban?
BEIRUT: In summer of 1995, a decree was issued in which every single billboard and outdoor advertisement was "sentenced to death." In 2004, the outdoor industry - which has degenerated rapidly over the past few years